Journalism CSS Paper I 1999

FEDERAL PUBLIC SERVICE COMMISSION
COMPETITIVE EXAMINATION-1999
FOR RECRUITMENT TO POSTS IN BS-17
UNDER THE FEDERAL GOVERNMENT
PAPER I
Time Allowed: 3 Hrs. Max Marks: 100
Note: Attempt FIVE questions in all including questions No. 8, which is compulsory. All questions carry equal marks.

  1. Please identify salient features of successful communications.

  2. The two-step flow Model of communication divides media audience into active and passive members, there is absolutely no reason why there should not be three, four, or five-step flow of communication? Please comment.

  3. How would you differentiate between TV News reporting and Newspaper reporting?

  4. The role of media managers in public sector should be media developer and facilitator rather than media controller and News muzzler. In the light of this, please evaluate public sector media policy.

  5. During 1936 to 1947, number of Muslim Newspapers appeared. Elucidate role of any four Newspapers for the cause of Pakistan Movement

  6. Examine the organization and functioning of public & private sector News Agencies of Pakistan and recommend measures for improvement of their working.

  7. Write a short notes on the following:
    (a) Medium is the message (b) The Gatekeepers
    (C). Role of Opinion Leader (d) Problems of the regional press

COMPULSORY QUESTIONS

  1. Write the best correct answer on the Answer Book. Don’t reproduce the questions.

(i) The first press Commission of Pakistan was set up in: (a) 1948 (b) 1954 (c) 1961

(ii) News dateline is basically deadline of a Newspapers: (a) Correct (b) Incorrect

(iii) PFUJ is a representative body of Newspaper’s Owners: (a) Correct (b) Incorrect

(iv) The Civil & Military Gazette first appeared on: (a) March 2, 1877 (b) May 5, 1890 (c) March 7,1910

(v) Traditional tour theories of the Press were first introduced by: (a) J.D. Halloran & Peter Golding (b) Sibert & Schramm (c) Lasswell & Lazarsfeld

(vi) The Press & Publication Ordinance (West Pakistan) was first introduced in: (a) 1957 (b) 1960 (c) 1963

(vii) Who was the first Federal Information B’casting Minister of Pakista (a) I.I. Chundrigar (b) Sardar Abdur Rab Nishtar (c) Khawaja Shahabuddin

(viii) The Hypodermic Needle & the Two-Step flow models of media effects are one and the same thing: (a) Correct (b) Incorrect

(ix) The total number of publication at present in Pakistan are estimated as (a) 960 (b) 1120 (c) 1500

(x) Radio Pakistan is broadcasting programme in foreign languages: (a) 19 (b) 16 (c) 9

(xi) Maulana Muhammad Ali’s ‘Comrade’ first appeared on: (a) January 11, 1911 (b) March 13, 1912 (c) May 15, 1915

(xii) Audit Bureau of Circulation deals with audit of the actual circulation figures of Newspapers: (a) Correct (b) Incorrect
(xiii) All Pakistan Newspapers Society is a representative body of working joumalists: (a) Correct (b) Incorrect

(xiv) Pakistan Advertising Association (PAA) prescribes minimum advertising tariff. (a) Correct (b) Incorrect

(xv) Radio Pakistan is broadcasting in: (a) 30 languages (b) 33 languages (c) 36 languages

(xvi) Prime TV is a joint venture of Telenor International Norway Scandinavian Satellite System & Sports International Pakistan (a) Correct (b) Incorrect

(xvii) Maulana Zafer Ali Khan was the founder Editor of daily ‘Zamindar’: (a) Correct (b) Incorrect

(xviii) Process and Effects of Mass Communications is an anthology compiled by late Prof. LassWell: (a) Correct (b) Incorrect

(xix) The concept of ‘Global Village’ was introduced by Marshal MCLUHAN in: ( (a) 1960 (b) 1962 (c) 1964

(xx) The top five International News Agencies maintain around 5000 correspondents /stingers in (a) 120 countries (b) 130 countries (c) 150 countries

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