Journalism CSS Paper II 1996

FEDERAL PUBLIC SERVICE COMMISSION
COMPETITIVE EXAMINATION-1996
FOR RECRUITMENT TO POSTS IN BS-17
UNDER THE FEDERAL GOVERNMENT
Paper II
Note: Attempt FIVE questions. All questions carry equal marks.

  1. “Public relations seeks to influence, solicit, or mobilize support for an idea, cause, problem, institution, or an individual through communication and persuasion.” Do you agree, if yes, then plan how to establish and
    maintain mutual understanding between an organization and its public? If no, argue your case with examples

  2. Quality newspapers are dedicated to impart journalistic opinion, to have an impact on national and world policies, to set agendas for masses, and a desire to serve as role models for other newspapers in their societies. Discuss.

  3. Suggest a suitable code of ethics and responsible behaviour that can be adopted and practised by print media in Pakistan.

  4. Explain how the mass media in the developing countries regulates themselves to avoid misuse for their freedom.

  5. Do the media have a direct, immediate and powerful influence on individual? Explain, how mass media help in building up public opinion in a democratic society?

  6. A national conference on science and technology is scheduled to be help in Islamabad with a view to promote teaching and research in this field. Prepare a work plan for a comprehensive coverage of this conference for a national daily.

  7. Suggest some major items of contents, other than advertisements for a monthly magazine dealing with Business or Sports or Science and Technology News editor is considered to be the backbone of news organisation

  8. How far it is correct? What are the prerequisites to be a successful editor?

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