FEDERAL PUBLIC SERVICE COMMISSION
COMPETITIVE EXAMINATION-1991
FOR RECRUITMENT TO POSTS IN BS-17
UNDER THE FEDERAL GOVERNMENT
Time Allowed: 3 Hrs. Max. Marks: 100
Note: All questions carry equal marks.
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Explain the INVERTED PYRAMID style of news writing and point out its implication for improving the quality of news reports in the Pakistan press.
OR How is an editorial different from other forms of journalistic writing? Comment on the quality of editorial writing in the English or Urdu Press of Pakistan. -
“Public Relations can be practised in a climate of democracy alone.” Discuss.
OR “The role of a public relations officer is to persuade and convince and not to inform and educate”. Comment. -
What make a magazine reader in Pakistan prefer a foreign magazine to a national one? Explain with reference to the content and production values.
OR Explain the techniques of feature writing with examples of various kinds of leads. -
Distinguish between a news item and a press release. Explain with examples.
OR Briefly introduce the contemporary press law which a reporter needs to know for his professional duties. -
Give a brief account of the growth of advertising in Pakistan and evaluate its contribution to national development.
OR Write short notes on any four of the following: (a) Press Note (c) Libel (e) Ethics of advertising (g) Right to know (b) Contempt of Court (d) Visual (f) Marketing Research