FEDERAL PUBLIC SERVICE COMMISSION
COMPETITIVE EXAMINATION-1994
FOR RECRUITMENT TO POSTS IN BS-17
UNDER THE FEDERAL GOVERNMENT
Time Allowed: 3 Hrs. Max. Marks: 100
Note: Attempt FIVE questions in all. All questions carry equal marks.
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Describing the criteria of news selection, critically examine the merits and demerits of news presented by Pakistan Television.
OR Speel out the structure and types of news leads and elucidate the pitfalls that are to be avoided in the writing of leads. -
Public relations can best be conceived as a circular process that starts with a problem and ends at the public, achieving the desired objectives. Elaborate.
OR The four basic components of advertising process are (i) the advertiser; (ii) the audience; (iii) the message; (iv) the -media. How these Components contribute in effective advertising communication? -
Keeping in view the recent developments in electronic meaia, now do your foresee the role of print media in the 21st century?
OR The most remarkable development in the magazine field has been the increasing growth and success of specialized magazines aimed at narrow target audiences. Discuss. -
Describe reportorial ethics and code of conduct that a journalist should follow while handing official and private secrets or classified information.
OR The freedom of press has been misused more in Pakistan than in the West where press plays a highly responsible role giving consideration to their national interests. Discuss. -
Write analytical notes on any FOUR of the following: (a) Right to known (b) Press communication (c) Press note (d) Investigative reporting (e) The right of privacy (f) Editorial cartoons (g) Objective reporting (h) Electronic news gathering