PUNJAB PUBLIC SERVICE COMMISSION
Combined Competitive Examination
for Recruitment to the Posts of
Provincial Management Service, ETC. – 2014
Subject: Mass Communication Paper II
TIME ALLOWED: THREE HOURS MAXIMUM MARKS:100
NOTE: Attempt any FIVE questions. Attempt in English or Urdu language. All questions carry equal marks.
Q.1 “Ideas flow from mass media to opinion leaders, and from them to a wider population”. Discuss with examples. 20
Q.2 Write a detailed note on the Barriers of Communication, and how can they be reduced? 20
Q.3 The developments in modern age are outcomes of mass communication; elaborate and justify. 20
Q.4 How do you differentiate between advertising and PR? Explain your answer in the light of arguments. 20
Q.5 Analyze the scope and importance of Development Communication in Pakistan. Discuss factors for successful development of communication. 20
Q.6 What are the various strategies and techniques for measuring the success of an advertising campaign? 20
Q.7 Write brief notes on following: 5+5+5+5
(a) Publicity. (b) Press Note. (c) Propaganda. (d) PID.