Mass Communication Punjab PMS Paper II 2012

PUNJAB PUBLIC SERVICE COMMISSION

COMBINED COMPETITIVIE EXAMINATION FOR RECRUITMENT TO
THE POSTS OF PROVINCIAL MANAGEMENT SERVICE. ETC. – 2012
PAPER ON : MASS COMMUNICATION (OPTIONAL)

PAPER II

TIME ALLOWED : THREE HOURS MAXIMUM MARKS: 100

Note:
Attempt in English or Urdu.

Attempt any FIVE questions in all. All questions carry equal marks.

Q.1 Inter-Personal communication contributed significantly in the development of human civilization. Comment. 20

Q.2. Language is the most frequently used means of communication, but it is an inadequate vehicle of effective communication because of its symbolic structure. Discuss. 20

Q.3. What is “Frame of Reference? What is the importance of frame of reference for persuasive Communication? 10+10

Q.4. What is the importance of Media Relations for an effective public relations campaign? Elaborate. 20

Q.5. Define the difference between Crowd, Mass and Public. What is the role of Mass Media in formation of public opinion? 20

Q.6. Explain the role of Teachers. Writers and Artists as opinion leaders in Society. 20

Q.7. Analyse critically the performance of ISPR and Foreign Publicity Department in context with on going war against terrorism. 20