PUNJAB PUBLIC SERVICE COMMISSION
COMBINED COMPETITIVE EXAMINATION
FOR RECRUITMENT TO THE POSTS OF
PROVINCIAL MANAGEMENT SERVICE, ETC.-2023
CASE NO. 1C2024
SUBJECT: MASS COMMUNICATION (PAPER-II)
TIME ALLOWED: THREE HOURS MAXIMUM MARKS: 100
NOTE:
i. All the parts (if any) of each Question must be attempted at one place instead of at different places.
ii. Write Q. No. in the Answer Book in accordance with Q. No. in the Q. Paper.
iii. No Page/Space be left blank between the answers. All the blank pages of Answer Book must be crossed.
iv. Extra attempt of any question or any part of the question will not be considered.
NOTE: Attempt any FIVE Questions in all. Attempt in Urdu or English.
Q.No.1 Define drawbacks of Lasswell model of communication with justifications? (20 Marks)
Q.No.2 Psychological barriers in communication are core reasons for miscommunication. Discuss it and suggest measures to eliminate these barriers! (20 Marks)
Q.No.3 How development communication is used to bring social change for a higher quality of life? (20 Marks)
Q.No.4 Do you think in developing country like Pakistan the Development Support Communication (DSC) is more effective to bring change in the society, or it can be more effective than the Development Communication (DC)? (20 Marks)
Q.No.5 What is Public Relations Campaign? Suppose you are a Public Relation Officer, for a particular organization, how would you prepare an effective campaign for building a positive image of your organization? (20 Marks)
Q.No.6 What are important characteristics to evaluate credibility and authority of opinion leaders? (20 Marks)
Q.No.7 Why audience research before launch of campaign is of vital importance to save resources? (20 Marks)
Q.No.8 Define drawbacks or shortfalls of newspaper advertising with logical reasoning. (20 Marks)