PUNJAB PUBLIC SERVICE COMMISSION
COMBINED COMPETITIVE EXAMINATION FOR RECRUITMENT TO
THE POSTS OF PROVINCIAL MANAGEMENT SERVICE-2025
SUBJECT: MASS COMMUNICATION (PAPER-II)
TIME ALLOWED: THREE HOURS MAX MARKS: 100
NOTE: 1 All the parts (if any) of each Question must be attempted at one place instead of at different places.
2 Write Q. No. In the Answer Book in accordance with Q. No. in the Q. Paper.
3 No Page/Space be left blank between the answers. All the blank pages of Answer Book must be crossed.
4 Extra attempt of any question or any part of the question will not be considered.
Attempt FIVE Questions in All. Attempt in Urdu or English
Q.No.1: Communication experts have given different elements regarding the process of communication. Briefly pen down each element with a suitable example.
Q.No.2: How can we say that cultural differences are an important factor to consider while communicating on a mass level?
Q.No.3: What are the major considerations required while selecting a medium for effective communication?
Q.No.4: How would you differentiate between Development Communication and Development Support Communication, keeping in mind the salient features of these two?
Q.No.5: Discuss the two-step flow of communication model, keeping in mind the limited effect approach.
Q.No.6: Why is propaganda considered an important strategy in public relations campaigns?
Q.No.7: How would you explain the importance of research in Advertising and Public Relations? Is scientific research being done in Pakistan in this regard?
Q.No.8: Advertising is considered the lifeblood of media. Do you agree with this statement?