Mass Communication Punjab PMS Paper I 2012

PUNJAB PUBLIC SERVICE COMMISSION

COMBINED COMPETITIVIE EXAMINATION FOR RECRUITMENT TO
THE POSTS OF PROVINCIAL MANAGEMENT SERVICE. ETC. – 2012
PAPER ON : MASS COMMUNICATION (OPTIONAL)

PAPER I

TIME ALLOWED : THREE HOURS MAXIMUM MARKS: 100

Attempt in English or Urdu.

Attempt any five questions.

Q # I How press laws and ethics are distorted in Pakistan by media biases and political leanings? How government and NGOs influence media coverage in Pakistan? 20

Q # II Give a brief assessment of performance regarding cultural transmission of any five media houses in Pakistan. Would you like to advocate a ban on foreign f channels like Star Plus? Give two arguments in support of your answer. 20

Q # III Describe brief history of Yellow Journalism. Explain this concept under the light of the examples from journalism in Pakistan? 20

Q # IV Sub-editing is a demanding job which requires special focus on catering accuracy, fairness, balance and objectivity? Do you agree? Do you think the sub-editor of a Pakistani newspaper is fulfilling this requirement without any pressure? Write your frank comments. 20

Q # V “Media has powerful effect on society”. Discuss. Will a message communicated through CNN be much more effective than the message communicated through BBC or vice versa? 20

Q # VI Radio is a medium of immediacy and has the largest size of audience and range. Do you agree? Give an argumentative answer. 20

Q # VII “Today’s media is highly commercialized and responsible for disruption in the society”. Do you agree? Discuss. 20