FEDERAL PUBLIC SERVICE COMMISSION
COMPETITIVE EXAMINATION-1987
FOR RECRUITMENT TO POSTS IN BS-17
UNDER THE FEDERAL GOVERNMENT
Time Allowed: 3 Hrs Max. Marks: 100
Note: All questions carry equal marks.
1. Explain various functions of news leads with appropriate examples. OR What makes a good editorial page? Discuss with examples from the national scene?
2. How is a press release different from a news story? OR Discuss the factors which undermine the credibility of public relations in Pakistan.
3. What are advertising appeals? Explain the empirical basis of their efficacy.
4. “Even governmental public relations can be handled better by a private advertising agency.”
5. Elaborate and discuss. The present state of the freedom of press in Pakistan is unparalleled in its history.” Comment. OR Point out the provisions of the Press and Publications Ordinance which violate the freedom of Press.
6. Write short notes on any FIVE of the following: (a) Inverted Pyramid (b) ABC (c) Libel (d) Balanced Make-up (e) Ethics in Advertising (f) APNS (j) Press Advice (h) Nose for News (i, Political Reporting in Pakistan (j) My favourite feature writer