FEDERAL PUBLIC SERVICE COMMISSION
COMPETITIVE EXAMINATION-1989
FOR RECRUITMENT TO POSTS IN BS-17
UNDER THE FEDERAL GOVERNMENT
Time Allowed: 3 Hrs. Max. Marks: 100
Note: All questions carry equal marks.
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“What is news”? Describe in detail the basic criteria and elements of news.
OR “The most convincing editorials are cool, informal and well-reasoned, devoid of cliches.” How far do you agree or disagree with the statement. -
Describe with examples the principles of successful advertising applicable to a country like Pakistan.
OR How advertisers try to influence the nature and content of various communication media by exploiting the bottom-line factor? Discuss. -
“Public relationing is a process consisting of three basic parts: management, communication and public.” Elaborate.
OR Describe the role of a PRO in a fast growing commercial organization. Give example to make your point of view. -
Critically examine the changing role and scope of magazine journalism in the twentieth century.
OR Describe the concept of press freedom and responsibility. Ideally, what should be the role of press in the present situation of Pakistan? -
Write short notes on any FIVE of the following: (a) Ethics of Journalism (b) Press Communications (c) Effective News Lead (d) Yellow Journalism (e) Sports Writing (f) Television as News Medium (g) Broadcast Media (h) Subjectivity and Objectivity (i) Fifth Columnist (j) Reuter