Journalism CSS Paper II 1999

FEDERAL PUBLIC SERVICE COMMISSION
COMPETITIVE EXAMINATION-1999
FOR RECRUITMENT TO POSTS IN BS-17
UNDER THE FEDERAL GOVERNMENT
PAPER II
Time Allowed: 3 Hrs. Max. Marks: 100
Note: Attempt FIVE questions in all including questions No. 8, which is Compulsory. All questions carry equal marks.

  1. Four main factors determine the value of news, timelessness, proximity, size, and importance. Briefly comment on each factor.

  2. Write short notes on the following: (a) Beat (b) Caption (c) Credit line (d) Flash

  3. What is public opinion? Assess the role of Public Relations in the formation of an opinion.

  4. Compare and contrast general interest magazines and men’s magazines.

  5. Explain how a typical advertising agency operates.

  6. Write a detailed Press Release on an imaginative public meeting that turned out to be a law and order situation.

  7. What is liable and defamation? Please explain in detail.

COMPULSORY QUESTIONS

  1. Write only the best/correct answer in the Answer Book. Don’t reproduce the question.

(i) A.M means morning newspaper (a) Yes (b) No

(ii) Lines used to form box in the display are called Border (a) Yes (b)

(iii) Clear copy means a copy without errors (a) Yes (b) No

(iv) The place and date of a news story is called a dateline. (a) Yes (b) No

(v) The area where the printer works is called a case room. (a) Yes (b) No

(vi) D/C means double column: (a) Yes (b) No

(vii) An editorial is also called a Leader. (a) Yes (b) No

(viii) Scoop in an exclusive story (a) Yes (b) No

(ix) A reporter’s beat is called Run. (a) Yes (b) No

(x) Lower case means small letters (a) Yes (b) No

(xi) Pix is short for a picture. (a) Yes (b) No

(xii) Fold is a line at which a newspaper is folded. (a) Yes (b) No

(xiii) Main story on a FrontPage is called a Lead. (a) Yes (b) No

(xiv) Depth story means giving the reader the entire story. (a) Yes (b) No

(xv) The commercial page generally gives economic stories. (a) Yes (b) No

(xvi) Embargo is a mandatory deadline for the release of a story. (a) Yes (b) No

(xvii) Any defamatory statement expressed in writing, printing, or other visible form is called a Libel. (a) Yes (b) No

(xviii) Continuation of a story to another page is called jump. (a) Yes (b) No

(xix) An untrained newsman is called a dub. (a) Yes (b) No

(xx) Banner is a headline stretching across all the columns on the top oe the front page. (a) Yes (b) No

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