PUNJAB PUBLIC SERVICE COMMISSION
COMBINED COMPETITIVIE EXAMINATION FOR RECRUITMENT TO
THE POSTS OF PROVINCIAL MANAGEMENT SERVICE. ETC. – 2009
PAPER ON : MASS COMMUNICATION (OPTIONAL)
PAPER II
TIME ALLOWED : THREE HOURS MAXIMUM MARKS: 100
Attempt FIVE questions in all.
Attempt in English or Urdu.
1 If you are a mass communication researcher, how much importance would you give to research while constructing a message for public relations. 20
2 What are the key similarities and differences between advertising and public relations. 20
3 Please explain the Seven Techniques of Propaganda and also mention when the four new Techniques were introduced. 20
4 Today you cannot sell even gold without advertising. Justify your answer with examples. 20
5 To what extent do you depend upon opinion leaders to help you sort out your thoughts. Give arguments. 20
6 Write down five definitions of Public Relations, which definition do you like most and why? 20
7 List down some factors that have been identified as barrier to communication. Do these factors make communication less effective. 20