Mass Communication Punjab PMS Paper II 2009

PUNJAB PUBLIC SERVICE COMMISSION

COMBINED COMPETITIVIE EXAMINATION FOR RECRUITMENT TO
THE POSTS OF PROVINCIAL MANAGEMENT SERVICE. ETC. – 2009
PAPER ON : MASS COMMUNICATION (OPTIONAL)

PAPER II

TIME ALLOWED : THREE HOURS MAXIMUM MARKS: 100

Attempt FIVE questions in all.

Attempt in English or Urdu.

1 If you are a mass communication researcher, how much importance would you give to research while constructing a message for public relations. 20

2 What are the key similarities and differences between advertising and public relations. 20

3 Please explain the Seven Techniques of Propaganda and also mention when the four new Techniques were introduced. 20

4 Today you cannot sell even gold without advertising. Justify your answer with examples. 20

5 To what extent do you depend upon opinion leaders to help you sort out your thoughts. Give arguments. 20

6 Write down five definitions of Public Relations, which definition do you like most and why? 20

7 List down some factors that have been identified as barrier to communication. Do these factors make communication less effective. 20