KHYBER PAKHTUNKHWAPUBLIC SERVICE COMMISSION
WRITTEN EXAMINATION FOR THE POSTS OF PMS OFFICER / AETO BPS 17 (2025)
JOURNALISM
Attempt any five questions; at least two from each section.
Time Allowed: 03 Hours Total Marks: 100
Note:- Attempt any five questions. All questions carry equal marks.
Q.No.1 Differentiate between oral and written communication in the context of journalistic practices. Discuss their respective strengths, limitations, and suitability for media dissemination. Analyze how communication barriers can affect both forms and suggest practical strategies to overcome them. (20)
Q.No.2 Explain the concept of public opinion and discuss its significance in shaping media content and political decision-making. Evaluate the role of opinion leaders in influencing public perception, with reference to relevant communication theories and contemporary examples. (20)
Q.No.3 Define journalism and critically analyze how it serves the informational, educational, and entertainment needs of society. Discuss how the balance among these functions affects journalistic standards and public perception, particularly in the context of digital media transformation. (20)
Q.No.4 Define sub-editing and critically examine it as the art of selecting and perfecting journalistic material within a media organization. Discuss the skills required for effective sub-editing, and evaluate how editorial judgment influences accuracy, clarity, and credibility of news content. (20)
Q.No.5 Describe Public Relations (PR) and critically examine it as a strategic function of managing communication between an organization and its stakeholders. Discuss the skill required for effective PR and assess how ethical handling of information influences public perception and organizational credibility. (20)
Q.No.6 Discuss the historical evolution of magazine journalism in Pakistan and critically analyze its role in the country’s cultural and social values. Evaluate how magazines have contributed to public awareness, literary development, and socio-political discourse across different eras. (20)
Q.No.7 Explain the concept and purpose of a press conference. Discuss in detail the essential steps involved in conducting a professionally standard press conference, including planning, media coordination, message development, and post-event reporting. (20)
Q.No.8 Critically analyze the ethics of journalism in Pakistan and analyze how adherence or non-adherence to ethical principles affects the credibility of media. Discuss the challenges faced by journalists in maintaining accuracy, impartiality, and accountability, particularly in the era of digital media and political polarization. (20)
*************