PUNJAB PUBLIC SERVICE COMMISSION
COMBINED COMPETITIVE EXAMINATION
FOR RECRUITMENT TO THE POSTS OF
PROVINCIAL MANAGEMENT SERVICE, ETC.-2025
CASE NO. 36C2025
COMBINED COMPETITIVE EXAMINATION
FOR RECRUITMENT TO THE POSTS OF
PROVINCIAL MANAGEMENT SERVICE, ETC.-2025
CASE NO. 36C2025
SUBJECT: BUSINESS ADMINISTRATION (PAPER-II)
TIME ALLOWED: THREE HOURS MAXIMUM MARKS: 100
TIME ALLOWED: THREE HOURS MAXIMUM MARKS: 100
NOTE:
i. All the parts (if any) of each Question must be attempted at one place instead of at different places.
ii. Write Q. No. in the Answer Book in accordance with Q. No. in the Q. Paper.
iii. No Page/Space be left blank between the answers. All the blank pages of Answer Book must be crossed.
iv. Extra attempt of any question or any part of the question will not be considered.
i. All the parts (if any) of each Question must be attempted at one place instead of at different places.
ii. Write Q. No. in the Answer Book in accordance with Q. No. in the Q. Paper.
iii. No Page/Space be left blank between the answers. All the blank pages of Answer Book must be crossed.
iv. Extra attempt of any question or any part of the question will not be considered.
Note: Attempt any FIVE Questions selecting at least TWO questions from each Part. Only Non-Programmable calculator is allowed. Attempt in Urdu or English.
PART-I: MARKETING
Q. No. 1: Describe the major trends and forces that are changing the marketing landscape in this age of relationships. (20 Marks)
Q. No. 2: Discuss several ways in which physical goods are different from pure services. Give an example of a good and then an example of a service that illustrates each of the differences. (20 Marks)
Q. No. 3: Do stocking allowances increase or reduce conflict in a channel of distribution? Explain your thinking. Why would a manufacturer offer a rebate instead of lowering the suggested list price? (20 Marks)
Q. No. 4: Briefly explain the nature of the three basic promotion methods available to a marketing manager. What are the main strengths and limitations of each? (20 Marks)
PART-II: FINANCIAL MANAGEMENT
Q. No. 5: a) What role Security Market Line (SML) plays in calculation of asset prices?
b) Assume that the risk free rate, Rf, is currently 9% and that the market return, rm, is currently 13%. Given the previous data, calculate
i. The required return on asset A having a beta of 0.80 and asset B having a beta of 1.30.
ii. What is beta of an asset and
iii. Based on your calculation which investment asset is more risky?
(10+10=20 Marks)
b) Assume that the risk free rate, Rf, is currently 9% and that the market return, rm, is currently 13%. Given the previous data, calculate
i. The required return on asset A having a beta of 0.80 and asset B having a beta of 1.30.
ii. What is beta of an asset and
iii. Based on your calculation which investment asset is more risky?
(10+10=20 Marks)
Q. No. 6: Barry Carter is considering opening a music store. He wants to estimate the number of CDs he must sell to break even. The CDs will be sold for Rs.13.98 each, variable operating costs are Rs 10.48 per CD, and annual fixed operating costs are Rs 73,500.
i. Find the operating breakeven point in number of CDs.
ii. Calculate the total operating costs at the breakeven volume found in part i.
iii. If Barry estimates that at a minimum he can sell 2,000 CDs per month, should he go into the music business?
iv. How much EBIT will Barry realize if he sells the minimum 2,000 CDs per month noted in part iii. (5×4=20 Marks)
i. Find the operating breakeven point in number of CDs.
ii. Calculate the total operating costs at the breakeven volume found in part i.
iii. If Barry estimates that at a minimum he can sell 2,000 CDs per month, should he go into the music business?
iv. How much EBIT will Barry realize if he sells the minimum 2,000 CDs per month noted in part iii. (5×4=20 Marks)
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