Business Administration
Business Administration Total Marks – 100 Candidates will be asked to attempt total Five questions. They will attempt at least one question (out of two) from each part. Short note within the question (without choice) can also be given Part I Management 1. Nature and scope of Management – Different Schools of thought 2. Planning –…
Suggested Readings S No. Title Author(s) 1. Management Robins Stephen P. 2. The New Management Robert M. Fulmer 3. Management Harold Koontz and Heinz Weihrich 4. Management James A. F. Stoner and Charles Wanke 5. Management Arthur G. Bedeian 6. Marketing Management Philip Kotler 7. Fundamentals of Marketing William J. Stanton 8. Marketing Joel R….
PAPER-I Total Marks: 100 MANAGEMENT 1. Management yesterday and today – Historical background of Management – Managing in the New Era The Internet, Globalization, Knowledge Management and Collaboration across “boundaries”. 2. Planning: Delivering strategic value, the basic planning process, strategic planning, types of plans and decision making. 3. Organizing: Building a dynamic organization, fundamentals of…
PAPER-II Total Marks: 100 Part-I MARKETING Marks: 50 1. The Field of Marketing: Marketing Role and what is it all about: Who Performs Marketing Functions, Marketing and Customer Value, Satisfaction and Loyalty, Global Marketing Systems, 4Ps (Product, Price, Place and Promotion). 2. The Marketing Environment and Market Selection: Internal & External Environment, Market Segmentation, Targeting…
Candidates will he asked to attempt total Five questions including one compulsory (objective type) question. They will attempt at least one question (out of two) from each part. Short note within the question (with-omit choice) can also he given. PART-I MANAGEMENT Nature And Scope of Management-Different Schools of thought. Planning – Planning process; Planning tools;…
