Business Administration CSS Syllabus Suggested Readings

Suggested Readings

S No. Title Author(s)
1. Management Robins Stephen P.
2. The New Management Robert M. Fulmer
3. Management Harold Koontz and Heinz Weihrich
4. Management James A. F. Stoner and Charles Wanke
5. Management Arthur G. Bedeian
6. Marketing Management Philip Kotler
7. Fundamentals of Marketing William J. Stanton
8. Marketing Joel R. Evans
9. Marketing Courtland L. Bovee
10. Putting Total Quality Management at Work Marshal Sashkin and Kenneth J. Kiser
11. Fundamentals of Financial Management Van Horn
12. Essentials of Managerial Finance J. Fred Weston, Eugene & Brigham
13. Financial Management Gitt Man


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