Business Administration CSS Syllabus Suggested Readings
Suggested Readings
S No. | Title | Author(s) |
1. | Management | Robins Stephen P. |
2. | The New Management | Robert M. Fulmer |
3. | Management | Harold Koontz and Heinz Weihrich |
4. | Management | James A. F. Stoner and Charles Wanke |
5. | Management | Arthur G. Bedeian |
6. | Marketing Management | Philip Kotler |
7. | Fundamentals of Marketing | William J. Stanton |
8. | Marketing | Joel R. Evans |
9. | Marketing | Courtland L. Bovee |
10. | Putting Total Quality Management at Work | Marshal Sashkin and Kenneth J. Kiser |
11. | Fundamentals of Financial Management | Van Horn |
12. | Essentials of Managerial Finance | J. Fred Weston, Eugene & Brigham |
13. | Financial Management | Gitt Man |
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