PUNJAB PUBLIC SERVICE COMMISSION
COMBINED COMPETITIVE EXAMINATION
FOR RECRUITMENT TO THE POSTS OF
PROVINCIAL MANAGEMENT SERVICE, ETC.-2022
CASE NO. 2C2023
SUBJECT: MASS COMMUNICATION (PAPER-II)
TIME ALLOWED: THREE HOURS MAXIMUM MARKS: 100
NOTE:
i. All the parts (if any) of each Question must be attempted at one place instead of at different places.
ii. Write Q. No. in the Answer Book in accordance with Q. No. in the Q. Paper.
iii. No Page/Space be left blank between the answers. All the blank pages of Answer Book must be crossed.
iv. Extra attempt of any question or any part of the question will not be considered.
NOTE: Attempt any FIVE Questions in all. Attempt in Urdu or English.
Q.No.1. Define any five technological barriers of communication with elaboration and relevant examples. (20 Marks)
Q.No.2. How development journalism is different in its characteristics from other types of journalistic practices? (20 Marks)
Q.No.3. Keeping in mind the different communication techniques, how would you produce a message for an effective communication? (20 Marks)
Q.No.4. Define the term “Development”. What are salient features of Development Journalism and how it can be beneficial for a developing society like Pakistan? (20 Marks)
Q.No.5. Describe any five types of public relations tools for image building of an organization. (20 Marks)
Q.No.6. Write a note on “Decline of television advertising in recent era” by supporting or rejecting the concept. (20 Marks)
Q.No.7. An effective “Public Relations Campaign” is made on the basis of diligently researched content. Discuss it in the light of the importance of scientific research in making a particular Public Relations Campaign. (20 Marks)
Q.No.8. How would you differentiate between advertising and publicity? Cite different examples to support your point of view! (20 Marks)