JOURNALISM & MASS COMMUNICATION
FEDERAL PUBLIC SERVICE COMMISSION COMPETITIVE EXAMINATION-2005 FOR RECRUITMENT TO POSTS IN BS-17 UNDER THE FEDERAL GOVERNMENT
TIME ALLOTTED: THREE HOURS MAXIMUM MARKS :100
NOTE: Attempt FIVE questions in all, including Question No. 9, which is COMPULSORY. Select Two questions from each Section. All questions carry EQUAL marks.
Table of Contents
Section I
1. How do you define communication ? With the help of different models describe the process of communication.
2. Looking into the latest developments taking place in the field of journalism determine the role of a journalist in the 21st century.
3. “Press is a vital necessity in the progress and welfare of a nation because it is through the press that a nation can be guided and its opinion moulded”. In the light of this statement of Quaid-a-Azam, look into the obligations and responsibilities of the press in today’s Pakistan.
4. Inspite of being highly potential and popular medium, Television in Pakistan has failed to play a key role in national development and to promote our values and culture. Make critical analysis.
Section-II
5. Describe the criteria and parameters of selecting and structuring the news.
6. An effective public relations effort is the result of a four-step process: (a) information gathering (b) planning (c) communication (d) evaluation. Discuss.
7. How do you define advertising ? Describe the functions and discuss the scope and prospects of advertising as a profession in Pakistan.
8. Write analytical notes on the following: (a) Magazine Journalism – its scope and social aspects. (b) Code of ethics for print media.
COMPULSORY QUESTION
9. Write only the correct answer in the answer book. Do not reproduce the question:
(1) The way in which the message travels to the receiver is called:
(a) Encoding (b) Decoding (c) Channel (d) Source (e) None of these
(2) Intrapersonal communication involves:
(a) An individual thinking or talking to himself
(b) An individual talking to another individual
(c) An individual talking to a group
(d) An individual communicating to a large number of people
(3) Any message given by other than the literal interpretation of words is called:
(a) Verbal Communication (b) Non Verbal Communication
(c) Audio Communication (d) Visual Communication (e) None of these
(4) A person (or group) who has control over what information is disseminated to the audience, is known as:
(a) Reporter (b) Regulator (c) Gatekeeper (d) Newscaster (e) None of these
(5) The concept of “Global Village” was first introduced by :
(a) Marshal McLUHAN (b) Wilbur Schramm (c) Charles Wright
(d) Joseph Klapper (e) None of these
(6) Broadcast media may be classified by:
(a) Type of signal output (b) Target Audience
(c) Programming format and source (d) All the three (e) None of these
(7) To be considered a daily, a newspaper has to appear at least:
(a) Four times a week (b) Five times a week
(c) Six times a week (d) Seven times a week (e) None of these
(8) The news of important public events appearing in the front sections of a newspaper, are called:
(a) Hard news (b) Soft News (c) Investigative News (d) Feature News (e) None of these
(9) The major function of Television is to provide:
(a) Entertainment (b) Information (c) Education (d) All the three (e) None of these
(10) The famous communication Model SMCRE was devised by:
(a) Roger (b) Lasswell (c) Osgood (d) Schramm (e) None of these
(11) Radio is a: (a) Cool medium (b) Hot medium (c) Both ‘a’ and ‘b’ (d) None of these
(12) The author of well known communication book “Process and Effects of Mass Communication” is:
(a) David Berlo (b) Marshal McLUHAN (c) Wilbur Schramm (d)Herbert Brucver (e) None of these
(13) The founding fathers of the mathematical or electronic theory of communication are:
(a) Roger and Berlo (b) Shannon and Weaver (c) McQuail and Windahl (d) Blumer and Katz (e) None of these
(14) ABC is the abbreviation of:
(a) Asian Broadcasting Council (b) American Broadcasting Corporation (c)American Bureau of Circulation (d) Audit Bureau of Circulation (e) None of these
(15) APP is the news agency of:
(a) America (b) Asia (c) Pakistan (d) India (e) None of these
(16) The largest English newspaper of Pakistan is:
(a) Dawn (b) The News (c) The Nation (d) Daily Times (e) None of these
(17) The founder of Jang-Group of Newspapers is:
(a) Mir Shakil ur Rehman (b) Mir Khalil ur Rehman (c) Mir Javed ur Rehman (d) Mir Ibrahim ur Rehman (e) None of these
(18) The editor of daily Nawa-e-Waqt is:
(a) Majeed Nizami (b) Hamid Nizami (c) Arif Nizami (d) Fahd Hussain (e) None of these
(19) The daily Dawn was founded by:
(a) Agha Khan (b) Quaid-e-Azam (c) Mohtarma Fatima Jinnah (d) Mahmood Haroon (e) None of these
(20) Kuldip Nayer is a well known Indian:
(a) Hockey Player (b) TV artist (c) Film star (d) Journalist (e) None of these