Business Administration
Total Marks – 100
Candidates will be asked to attempt total Five questions. They will attempt at least one question (out of two) from each part. Short note within the question (without choice) can also be given
Table of Contents
Part I Management
1. Nature and scope of Management – Different Schools of thought
2. Planning – Planning process, planning tools, Change Management
3. Organization – Type of Organization, Theory of Organization, Group dynamics, staffing
4. Actuating – Leading, approaches to Leadership – Coordinating, communicating, motivating
5. Controlling – Budgetary control, Budgetary process
Part II Principles of Marketing
1. An overview of Marketing
2. Marketing’s role in Society and inside a Firm
3. Environment of Marketing
4. Strategic Planning and Marketing
5. Marketing Mix i.e. product,. Pricing, place (Distribution, Channels), Wholesaling, Retailing, Sales Promotion (Advertising, Public Relations)
6. Global Marketing
Part III Financial Management
1. Nature and scope of Financial Management
2. interpretation of Financial Statement – Ratio Analysis, Trend Analysis – Common Size Analysis
3. Time Value of Money – Concept of TVM, Net Present Value, Pay Back Period, Internal rate of return
4. Working Capital Management – Cash Management, Receivable Management, Inventory Management
5. Portfolio Management – Types of Investment, Financial Securities, Diversification Of Risk
6. Accounting – Accounting cycles, preparation of Financial Statements, Balance Sheet, Income Statement