Syllabus Journalism
Recommended Books Hijazi and Naqqash: Mass Communication Theory and Practice, Lahore, 2005 Lorenz: News Reporting and Writing. New York. 2005 Vilanilam: Advertising Basics: London,. 2004 Treadwell: Public Relations Writing. New York. 2005 Teeble ed.: Print Journalism. New York. 2005 Schwartz: Associated Press Reporting Handbook. New York. 2002 Hijazi and Iftikhar: Mass Communication: Skills, uses and…
Recommended Books Hijazi and Naqqash: Mass Communication Theory and Practice, Lahore, 2005 Lorenz: News Reporting and Writing. New York. 2005 Vilanilam: Advertising Basics: London,. 2004 Treadwell: Public Relations Writing. New York. 2005 Teeble ed.: Print Journalism. New York. 2005 Schwartz: Associated Press Reporting Handbook. New York. 2002 Hijazi and Iftikhar: Mass Communication: Skills, uses and…
Total Marks 150 JOURNALISM/MASS COMMUNICATION Standard same as for degree examination 9,427 Views
Journalism (Mass Communication) Total Marks – 100 Note: Candidate will be asked to attempt total five questions. They will attempt at least two questions from each Section. Short note within the question (without choice) can also be given Section A 1. Concept and process of communication: Source, message, channel, destination, encoding, decoding, noise, feedback. Oral…
Paper – I Total Marks: 100 Media: Functions, Contents and History 1. News: Definition, Structure, Language, Reporting and Sub-Editing 2. Feature, Column and Editorial: Difference of objectives, structure, style and content. 3. Organizational Structures of national newspapers and news agencies 4. Ethics of Journalism and Freedom of the Press 5. Press Laws in Pakistan and…
Paper-II Total Marks: 100 Communication, Advertising and Public Relations I. Process of Communication: source-message-channel- Receiver-Noise and Redundancy 2. Barriers to Communication 3. Principles of Effective Communication 4. Development Communication and Development Journalism 5. Difference between Mass Communication, Development Communication, Development Journalism and Development Support Communication 6. Two step flow of communication and Opinion Leaders 7….
S No. Title Author 1. Broadcast Regulations: the German Example Metzger, Herbert. FES 1993. 2. Communication Models for The Study of Mass Communication, 2nd Ed McQuail, Dennis &Windhal, Swen, Longman, 1982. 3. Convergence Culture: Where old and new Media Henry Jenkins, Blackwell publishing Ltd, USA. 4. Communication Theories: Origins, Methods and Uses in the Mass…
PAPER: JOURNALISM & MASS COMMUNICATION (100 MARKS) . I. Introduction to Mass Communication Concept – Definitions, Need/Importance/Purposes, Types of Communication, Process of Communication, Basic Models. Functions of a model, Evaluation of a model Basic models in Mass Communication: – o Lasswell’s Model (1948) o Shannon-Weaver model (1948) o Osgood,s model (1954) o…