Journalism CSS Paper II 1990

FEDERAL PUBLIC SERVICE COMMISSION
COMPETITIVE EXAMINATION-1990
FOR RECRUITMENT TO POSTS IN BS-17
UNDER THE FEDERAL GOVERNMENT

Time Allowed: 3 Hrs. Max. Marks: 100
Note: All questions carry equal marks.

  1. What are the NEWS VALUES? How do they differ from the basic components of a news story?
    OR “Editorial represents the soul of a newspaper”. Do you agree? Support your answer with arguments.

  2. Describe the ethics of advertising and also discuss its social and economic implications.
    OR `Research makes advertising scientific and accurate.’ Please elaborate.

  3. What are the essentials of effective Public Relations? Elaborate your answer with an example.
    OR How does Magazine Journalism differ from daily Journalism? Examine the role of Magazine Journalism in Pakistan.

  4. Compare the salient features of R.P.R.O. with that of annulled P.P.O.
    OR Make a critical examination of the state of freedom of the press in Pakistan.

  5. Write introductory notes on FIVE of the following: (a) Press advice (b) Press briefing (c) Scoop (d) Press Agency (e) Fourth estate (f) Press release (g) Reportage (h) Leader (i) Print line (j) Quality newspaper

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