Business Administration CSS Syllabus Suggested Readings
Suggested Readings S No. Title Author(s) 1. Management Robins Stephen P. 2. The New Management Robert M. Fulmer 3. Management Harold Koontz and Heinz Weihrich 4. Management James A. F. Stoner and Charles Wanke 5. Management Arthur G. Bedeian 6. Marketing Management Philip Kotler 7. Fundamentals of Marketing William J. Stanton 8. Marketing Joel R….