Mass Communication Punjab PMS Paper II Syllabus
Paper-II Total Marks: 100 Communication, Advertising and Public Relations I. Process of Communication: source-message-channel- Receiver-Noise and Redundancy 2. Barriers to Communication 3. Principles of Effective Communication 4. Development Communication and Development Journalism 5. Difference between Mass Communication, Development Communication, Development Journalism and Development Support Communication 6. Two step flow of communication and Opinion Leaders 7….